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Put the right retirement moves in play for your participants

October is National Retirement Security Month.

Making sure that your participants have a strong retirement game plan starts with the educational resources you share today. As a plan sponsor, you play an important role in helping participants engage with their benefits, build knowledge and feel more confident about the future.

These ready-to-use materials make it easier to connect them to helpful tools, timely education and next steps they can act on. With the right message at the right time, you can help turn awareness into action throughout National Retirement Security Month.
Only 59%

of Americans report they're invested in a retirement savings plan.1
3 in 4

consumers fear they’ll run out of money before they run out of time.2
4x

as many Americans are expected to live to 100 and beyond by 2054.3

“Make your next move” campaign

A person places a block on a tabletop tower game while family members sit together in the background.

National Retirement Security Month is a time to help your employees make meaningful moves toward a more secure future. This year’s “Make your next move” theme encourages participants to consider retirement planning as a series of smart decisions that can build momentum over time. With the right support, tools and education, they can take confident steps today that help strengthen the future they’re working toward.

Campaign tactics

Use these ready-to-go resources to promote the campaign and engage your participants.

Digital display

Showcase a visual reminder in your workplace with a QR code linking to participant resources.

Canned email

Share a motivational message to drive awareness and encourage action.

Promotional flier

Display this flyer in shared spaces to spark interest and drive traffic to campaign resources.

Virtual background

Use our themed background in virtual meetings to spark conversation and awareness.

Participant campaign page
Share this link with participants to help them engage with their retirement plan and access resources, including planning tools and on-demand learning.
[1] "What Percentage of Americans Have a Retirement Savings Account?" news.gallup.com/poll/691202/percentage-americans-retirement-savings-account.aspx (June 2, 2025).
[2] Nationwide Retirement Institute consumer survey (March 2025).
[3] "Joining the Century Club: The New Retirement Risk Americans Aren’t Ready For," news.nationwide.com/nationwide-century-club (May 1, 2025).